My Family Matters, Inc. ("Family Matters," "we," "us," or "our") operates the website at myfamilymatters.com (the "Site"). This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. By using the Site or joining our waitlist, you agree to this Policy.
Information we collect
Information you provide
When you join the waitlist, request a download (such as the Gift & 709 Ledger or a loan amortization schedule), or otherwise contact us, you may give us your email address, mobile number, and optional details such as which topics you're interested in or free-text notes you add. Anything you type into our free calculators is processed in your browser and is not sent to us unless you choose to email yourself a result or submit a form.
Information collected automatically
Like most websites, we automatically collect limited technical and usage data when you visit — such as your IP address, browser and device type, the pages you view, the page that referred you, and date/time stamps — using cookies and similar technologies and through analytics services described below.
Cookies and analytics
We use Google Analytics (GA4) to understand how visitors use the Site so we can improve it. Google Analytics sets cookies and collects usage data as described in Google's privacy policy. You can opt out of Google Analytics across websites using the Google Analytics Opt-out Browser Add-on, and you can block or delete cookies in your browser settings. We also load typefaces from Google Fonts, which may receive your IP address in order to serve those fonts. We do not currently respond to browser "Do Not Track" signals.
How we use information
- To add you to our waitlist and let you know when early access opens;
- To send you the downloads, tools, or information you request;
- To operate, maintain, secure, and improve the Site;
- To respond to your questions and communicate with you;
- To comply with our legal obligations and enforce our terms.
How we share information
We do not sell your personal information. We share it only in these limited circumstances:
- Service providers. Companies that help us run the Site and communicate with you — for example, our hosting and form provider (Netlify) and our analytics provider (Google). They may process your information only to provide services to us.
- Legal and safety. To comply with applicable law, respond to lawful requests, or protect the rights, property, and safety of Family Matters, our users, and the public.
- Business transfers. In connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
- With your direction. If you ask us to share information — for example, with a family member or an advisor — once the product is available.
Data retention
We keep personal information for as long as needed to provide the waitlist and the services you've requested, and as required for legal, accounting, or security purposes. You can ask us to delete your information at any time (see "Your choices").
Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information, including encryption in transit. No method of transmission over the internet or method of storage is completely secure, so we cannot guarantee absolute security.
Your choices
- Unsubscribe from our emails at any time using the link in any message, or by emailing us.
- Access, update, or delete the personal information you've given us by contacting support@myfamilymatters.com.
- Cookies and analytics: manage cookies in your browser, or opt out of Google Analytics with the add-on linked above.
Children's privacy
The Site is intended for adults and is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
Third-party links
The Site links to third-party websites (for example, IRS.gov and other resources). We are not responsible for the privacy practices of those sites; we encourage you to review their privacy policies.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the "Effective date" above. If changes are material, we may also notify you by email or with a notice on the Site.
Contact us
If you have questions or requests about this Privacy Policy or your information, contact us:
My Family Matters, Inc.
Email: support@myfamilymatters.com
This Privacy Policy applies to the myfamilymatters.com marketing website. When the Family Matters application becomes available, additional or product-specific privacy terms may apply and will be provided at that time.